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NAME: Avocado (American Persea )
FAMILY: The avocado belongs to the family of Lauraceae, domesticated since pre-Inca times.
DESCRIPTION: The fruit is a berry, of a seed, of mesocarp fleshy and very pleasant,
with cells rich in oils that contribute, content 12 vitamins of the 13 existing, high vitamin
E and K, and all B vitamins.
It is also rich in minerals. According to the variety the skin can mature purple
almost black ('Hass') or green ('Strong').
The endocarp that surrounds the seed is thin and light yellow. The weight
of the fruit is approximately 450 g.
Its origin is the inter-Andean valleys.

Color: Intense violet to intense green
% dry weight: 21 ±1 %
% oil: 11 ±1%
Color: Greenish yellow
Smell: occasional and light to anise
Taste: Characteristic
Physical damage: Absent
CHEMICAL PHYSICIAN: 100 g of avocado pulp
Protein: 1.7 g
Humidity: 75 g
Oil: 15.4 g
Fiber: 1.6 g
Calories: 160 calories
Carbohydrates: 5.9 g
Total coliforms: < 3 (MNP/g)
Osmofilos molds: < 10,000 (UFC/g)
Osmofilas yeasts: < 10,000 (UFC/g)
Salmonella: Negative in 25 gr.



Percentage of Dry Matter or Oil Content
So that the consumer is gratified when consuming the avocado purchased, this must have been harvested when the pulp already had an adequate percentage of Dry Matter or oil content.
The Law requires 23% of Dry Matter to start the harvest.
However, our producers start their harvest with a 25% of Dry Matter. If it is harvested before, as with some avocados Argentina in March or April, the fruit does not mature well and its flavor will not satisfy the consumer. Producers that they can not control the theft of avocados, they hurry to harvest ahead of time so they do not get robbed.
That is bad for consumer satisfaction and in consequence for the Operators.
It is necessary to avoid at all costs that the consumer feels defrauded, with a avocado that did not reach maturity correct.

Effects of lack of maturation Who buys a avocado that is still green, takes it to its house and wait for it to mature, you may have to wait 10 days;
In total, he buys 2 or 3 avocados per month.
But the one who buys a avocado that is already ready for eat, take it home and eat it, he will be gratify and at 2 o 3 days already will buy another avocado. This customer buy more than 10 avocados per month.
Therefore, the best business, both for the Wholesale Operator as for him Retail, is the satisfaction of the consumer.
The avocado ready to eat lasts 4 or 5 days in the cold.
Besides the quality of the avocado, it affects the image that has the Retail Operator of the Wholesale operator. Especially if the fruit does not have a wafer, it is not supposed to be from a oficial producerbut maybe produced by who knows who and if it goes wrong,for the Retailer, the responsibility lies with the Wholesale Operator,with which he will feels desires to change of supplier.


The Valparaíso region contributes 67% of the final export of avocado national. Behind appears the Metropolitan region with 18%, and in third placethe region of Coquimbo with 11%.
In the Chilean kitchen the avocado occupies a privileged place.
And is that in the national territory there are more than 31 thousand hectares ofHass avocado plantations, being the region of Valparaiso the one that greater contributes.
On this road the fertile Valleys of Quillota-La Cruz and La Ligua-Cabildo they are key areas of production. Each of these areas has a frost-free climate and receives high quality water from rivers Aconcagua, Petorca and La Ligua.

The year 2017 will be marked in the memory of the producers national avocados for being a dream. And not only for 177.237 tons that were sent to foreign markets, but because the prices reached exceeded all historical records.
According to figures from the Office of Agricultural Studies and Policies, Odepa, the average export prices for Chilean avocados was 3.8% higher than in 2016, which was mainly due to a 20% decrease in the production of avocados from Mexico, main exporter worldwide.
All this resulted in the returns to producer during the last season will rise above US $ 2 per kilo, one figure tremendously good and that has more excited than ever to domestic producers.

High production, high demand However, there are those who fear that this momentum may be slowed downproduct of the news that these days arrive from Mexico and Peru, the second largest exporter of avocados in the world, which announce hight productions for this year. In North American, for example, the industry expects production of almost 2 million tons, while in Peru they aspire to
increase by 20% volumes achieved in 2017, with a peak that should occur betweenJune and July, which is when the Chilean avocado enters the markets international.
In Chile, meanwhile, everything seems to indicate that the outlook will be similar to of Mexico and Peru. In fact, in the Avocado Committee Hass project that for the next season the production should reach 245,000 tons, that is, about 20,000 more than those registered in the 2017-2018 campaign.